Value Range Marketing - How it Works

The summer season is the time when more homeowners list their property for sale and more homebuyers purchase than any other time in the year. As these homeowners prepare their home to sell in the coming months, one question will rise above the rest: where should our home be priced?
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That's where value range marketing comes in! Instead of listing the home at a fixed price, the seller allows the buyers to see the range that they would be willing to sell into. This would allow people to see the home who might normally miss it because it would otherwise be out of their price range. For example: A value range property that is priced between $500,000-$550,000 will show up in a search of a buyer who searches between $475,000-$520,000. If a the seller prices their home at a fixed price at $535,000, the property would not come up in the buyers search. As more buyers view and preview the value range properties, the added attention will generate more exposure to that property in comparison to comparable fixed priced listings.
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It is likely you have seen a home using the value range price strategy. The technique calls for a property to be sold using a low and a high price, while the seller entertains offers between the range. The process encourages open negotiations with a seller who will come down in price and a buyer who will go up. In order to create the range, instead of including your appliances and other extras with the sale you can sell them elsewhere which would enable you to lower the overall price of the property.
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The additional exposure has the potential to generate more offers and since competing buyers legally cannot know the price of competing offers, the presence of an offer, even a low one, may act as the catalyst in achieving a price above the prevailing rate. The Seller benefits by generating offers he may not have received due to the limitations of fixed pricing.